Fashion Marketing
Fashion Marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Students in Fashion Marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
The co-curricular organization DECA is an opportunity for students interested in challenging their newly acquired business skills. This organization offers many benefits and exciting activities for marketing students, including competitions, awards, scholarships, job opportunities, and travel. *Participation in DECA is available and encouraged.
| Fashion Marketing Course Schedule | ||||
| WEEK | Description | Assignment | Quiz | Due Date |
| 1 | Introduction, Class Expectations, Syllabus Google Classroom Accounts | Student Introductions | September 11 | |
| 2 | Unit 1: Introduction to Fashion | Lesson Assignment 1 | Lesson Quiz 1 | September 18 |
| 3 | Unit 2: Fashion of yesterday and today | Lesson Assignment 2 | Lesson Quiz 2 | September 25 |
| 4 | Unit 3: The fashion Industry | Lesson Assignment 3 | Lesson Quiz 3 | October 2 |
| 5 | Unit 4: International Fashion | Lesson Assignment 4 | Lesson Quiz 4 | October 9 |
| 6 | Unit 5: A job defined: Fashion Buyer | Lesson Assignment 5 | Lesson Quiz 5 | October 16 |
| 7 | Unit 6: Fundimentals of Marketing | Lesson Assignment 6 | Lesson Quiz 6 | October 23 |
| 8 | Unit 7: Marketing Concepts | Lesson Assignment 7 | Lesson Quiz 7 | October 30 |
| 9 | Unit 8: Advertising for Business | Lesson Assignment 8 | Lesson Quiz 8 | November 6 |
| 10 | Unit 9: Artistic Merchandising | Lesson Assignment 9 | Lesson Quiz 9 | November 13 |
| 11 | Unit 10: Fashion Retailing | Lesson Assignment 10 | Lesson Quiz 10 | November 20 |
| 12 | Unit 10: Fashion Retailing cont. | Lesson Assignment 11 | Lesson Quiz 11 | November 27 |
| 13 | Unit 11: Product Service Mgmt. | Lesson Assignment 12 | Lesson Quiz 12 | December 4 |
| 14 | Thanksgiving Holiday (Nov. 23-27) | |||
| 15 | Unit 11: Product Service Mgmt. (cont) | Lesson Assignment 13 | Lesson Quiz 13 | December 4 |
| 16 | Unit 12: Promotional Process in Fashion | Lesson Assignment 14 | Lesson Quiz 14 | December 11 |
| 17 | Unit 13:The Selling Process | Lesson Assignment 15 | Lesson Quiz 15 | December 18 |
| 18 | Christmas Holiday ( Dec 21 - Jan. 4) | |||
| 19 | Unit 14: Employablity Skills | LessonAssingment 16 | Lesson Quiz 16 | January 8 |
| 20 | Unit 15 & 16: Ethics in Business & Business in Ethics | LessonAssingment 17 | Lesson Quiz 17 | January 15 |
| 21 | ***Make up & Review for finals *** | |||
