Lozano, Sheila » Sports & Entertainment Marketing

Sports & Entertainment Marketing

Course Description: Sports and Entertainment Marketing focuses on marketing and management functions/tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time. The co-curricular organization DECA is an opportunity for students interested in challenging their newly acquired business skills. This organization offers many benefits and exciting activities for marketing students, including competitions, awards, scholarships, job opportunities, and travel. *Participation in DECA is available and encouraged.

  Sports & Entertainment Marketing Course Schedule      
WEEK Description Assignment Quiz Due Date
1 Introduction, Class Expectations, Syllabus Google Classroom Accounts Student Introductions September 11
2 Unit 1: Introduction to Sports & Entertainment Lesson Assignment 1 Lesson Quiz 1 September 18
3 Unit 1: Introduction to Sports & Entertainment cont. Lesson Assignment 2 Lesson Quiz 2 September 25
4 Unit 2: Fundamentals of Marketing Lesson Assignment 3 Lesson Quiz 3 October 2
5 Unit 3: Promotional Process in Marketing Lesson Assignment 4 Lesson Quiz 4 October 9
6 Unit 4: Sports & Recreation Industries Lesson Assignment 5 Lesson Quiz 5 October 16
7 Unit 5: The entertainment industry Lesson Assignment 6 Lesson Quiz 6 October 23
8 Unit 6: Game day Lesson Assignment 7 Lesson Quiz 7 October 30
9 Unit 7: Sports & Entertainment Products Lesson Assignment 8 Lesson Quiz 8 November 6
10 Unit 7: Sports & Entertainment Products cont. Lesson Assignment 9 Lesson Quiz 9 November 13
11 Unit 8: Sponsorship & Endorsement Lesson Assignment 10 Lesson Quiz 10 November 20
12 Unit 10: Public & Community Relations Lesson Assignment 11 Lesson Quiz 11 November 27
13 Unit 11: Media Relations Lesson Assignment 12 Lesson Quiz 12 December 4
14 Thanksgiving Holiday (Nov. 23-27)
15 Unit 11: Publicity: The dangers & benifits Lesson Assignment 13 Lesson Quiz 13 December 4
16 Unit 12: Skills for Real World Survivial Lesson Assignment 14 Lesson Quiz 14 December 11
17 Unit 13: Employability Skills Lesson Assignment 15 Lesson Quiz 15 December 18
18 Christmas Holiday ( Dec 21 - Jan. 4)
19 Unit 14: Employablity Skills LessonAssingment 16 Lesson Quiz 16 January 8
20 Unit 15 & 16: Ethics in Business & Business in Ethics LessonAssingment 17 Lesson Quiz 17 January 15
21 ***Make up & Review for finals ***