Advanced Marketing / Co-Op
In Advanced Marketing, students will gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. Students will illustrate appropriate management and research skills to solve problems related to marketing.
Practicum in Marketing ( Co-Op) is a series of dynamic activities that focus on the customer to generate a profitable exchange. ... The practicum course is a paid or unpaid experience for students participating in a coherent sequence of career and technical courses in marketing.
The co-curricular organization DECA is an opportunity for students interested in challenging their newly acquired business skills. This organization offers many benefits and exciting activities for marketing students, including competitions, awards, scholarships, job opportunities, and travel. *Participation in DECA is available and encouraged.
| Advanced Marketing Course Schedule | ||||
| WEEK | Description | Assignment | Quiz | Due Date |
| 1 | Introduction, Class Expectations, Syllabus Google Classroom Accounts | Student Introductions | September 11 | |
| 2 | Unit 1: Fundamentals of Marketing | Lesson Assignment 1 | Lesson Quiz 1 | September 18 |
| 3 | Unit 2: Marketing Research | Lesson Assignment 2 | Lesson Quiz 2 | September 25 |
| 4 | Unit 3: Public Relations Campaigns | Lesson Assignment 3 | Lesson Quiz 3 | October 2 |
| 5 | Unit 4: Product / Service Management | Lesson Assignment 4 | Lesson Quiz 4 | October 9 |
| 6 | Unit 5: Purchasing Procedures | Lesson Assignment 5 | Lesson Quiz 5 | October 16 |
| 7 | Unit 6: Vendors, Buyers & Merchandisers | Lesson Assignment 6 | Lesson Quiz 6 | October 23 |
| 8 | Unit 7: Steps to Superior Customer Service | Lesson Assignment 7 | Lesson Quiz 7 | October 30 |
| 9 | Unit 8: Globa Industries | Lesson Assignment 8 | Lesson Quiz 8 | November 6 |
| 10 | Unit 9: The cultures of international Business | Lesson Assignment 9 | Lesson Quiz 9 | November 13 |
| 11 | Unit 10: Ethics in Business | Lesson Assignment 10 | Lesson Quiz 10 | November 20 |
| 12 | Unit 11: Creating policy & procedures | Lesson Assignment 11 | Lesson Quiz 11 | November 27 |
| 13 | Unit 12: Exploring Careers : Marketing | Lesson Assignment 12 | Lesson Quiz 12 | December 4 |
| 14 | Thanksgiving Holiday (Nov. 23-27) | |||
| 15 | Unit 13: Employability Skills | Lesson Assignment 13 | Lesson Quiz 13 | December 4 |
| 16 | Unit 14: Teamwork & Collaboration | Lesson Assignment 14 | Lesson Quiz 14 | December 11 |
| 17 | Unit 15: Mathematics in the workplace | Lesson Assignment 15 | Lesson Quiz 15 | December 18 |
| 18 | Christmas Holiday ( Dec 21 - Jan. 4) | |||
| 19 | Unit 16: Mangement of Energy, Money & Tasks | LessonAssingment 16 | Lesson Quiz 16 | January 8 |
| 20 | Unit 17: Written Communication Process | LessonAssingment 17 | Lesson Quiz 17 | January 15 |
| 21 | ***Make up & Review for finals *** | |||